FRANKE | DIALOGUE & FOCUS ON TRENDS
Franke is intentionally focusing on getting together and on face to face communication at this year's house4kitchen show in Löhne, which also offers the opportunity to actually experience, touch and try out some fascinating new products, the latest trends and a new range of promotional tools. It's obvious: Franke has succumbed to the magic of black. Matte black will in future feature across all product groups. Taps are also showing their true colours – visitors can look forward to dazzling metallic versions.
Franke not only intends to turn every home into a wonderful place to spend time in but also wants our environment and the people in it to benefit from its latest designs, as it takes many small details to change the world. Franke's contribution to this are products with a long life cycle that are made from recyclable materials using smart technologies – one of the main themes of the exhibition in Löhne is sustainability. Visually, the colour black dominates: Not only in the form of stunning brand-new cooker hood designs in matte black, but also on taps, sinks and bowls. All products feature clever technology and are exceptionally well-made – they also have a long life cycle and are commendably sustainable.
This year, Franke is particularly looking forward to talking to people face to face, real interaction and the dialogue with its partners. "After all, we can only communicate the added value offered by sustainable and smart solutions together," explains David Gartner, Head of Marketing & Product Strategy for the German-speaking countries. "We have recently looked for and used many alternative forms of communication. At the house4kitchen, we can at last get together again directly and listen actively." That is also why Franke is paying particular attention to making room for conversations this year. "Success can only be achieved together – from a business perspective, but much more also in view of a sustainable future and everyone's well-being."
GAGGENAU | KÜCHENMEILE A30 - EXPERIENCE GAGGENAU IN THE FLESH
Once again in 2021, Gaggenau emphasises that Küchenmeile A30 is an important milestone in the kitchen year. Following last year's radical redesign of its showroom in house4kitchen, the manufacturer of luxury integrated kitchen appliances is reopening it for face-to-face meetings and to present its new products. As soon as they enter, visitors can see what sets this brand apart thanks to a select few highlights: the EB 333 (90 cm wide oven) – a design icon, the steam oven and the Vario 400 series refrigerators with impressive climate-controlled wine cabinets. This year, the focus is on the new downdraft ventilation units and the first ever 90 cm wide flex induction cooktops with integrated ventilation.
GAGGENAU | THE NEW VARIO DOWNDRAFT VENTILATION UNIT
Gaggenau is presenting the new Vario 400 series downdraft ventilation unit. The unit quietly and unobtrusively protects the kitchen and adjacent living room from unwelcome cooking fumes and odours. The ventilation unit can be seamlessly combined with any Vario 400 series cooktop to create a tailored workspace, allowing you to design a cooking environment that caters for any and all cooking preferences. Gaggenau introduced the first downdraft ventilation unit in Europe back in 1976 and has been further developing the concept ever since. Today, its design meets the demands of a modern culinary culture, where living and dining areas merge into a single space.
GAGGENAU | THE FIRST SERIES 400 FLEX INDUCTION COOKTOP WITH INTEGRATED VENTILATION
The manufacturer of luxury integrated kitchen appliances is unveiling the new flex induction cooktop with integrated ventilation system, now available in 90 cm width for the first time ever. The solid knobs, typical of Gaggenau, are a new USP on the 400 series, offering precise and intuitive control. They are now available in black to match the overall design - and make a real statement. A harmonious look: the cooktop in jet black glass fits perfectly into any kitchen environment. Even the black ventilation grille fits flush and inconspicuously in the middle of the glass ceramic. In addition, the cooktop is equipped with Home Connect, making it an integral part of the smart networked home.
NEFF | KÜCHENMEILE 2021 FINALLY, A NEW, TRUE GET TOGETHER: #ZUHAUSEMITNEFF AT HOUSE4KITCHEN
Last year, as we all know, it was simply not possible. However, this year, the situation has improved and hopes are high that cooking enthusiasts will meet up again: NEFF is truly looking forward to seeing partners at the new trade fair home at house4kitchen in Löhne from 18 to 24 September.
"We can't wait to see our friends face-to-face again. After almost two years without a trade fair, there is a lot of catching up to do," NEFF Managing Director Marco Tümmler says.
New trade fair home in Löhne
For the first time, NEFF presents itself on around 250 m2 in the immediate vicinity of Gaggenau. The differentiation from BSH's sister brand is obvious: Following the motto #ZUHAUSEMITNEFF (at home with NEFF), NEFF invites the visitors to enjoy an atmospheric brand presentation with a live bakery, with an inspiring combination of products, with latest marketing news and plenty of personality à la NEFF.
NEFF, the innovative household appliance manufacturer will be presenting its gourmet kitchen in a new look that promises individual inspiration and creative cooking adventures. The centrepiece of the NEFF gourmet kitchen continues to be the impressive gourmet table that turns the point of sale into a point of emotion: It creates a feel-good atmosphere, radiates freedom, individuality and peacefulness. And, it also serves as inspiring basis for the NEFF Collection in the new design colour Graphite-Grey which will be in the spotlight of this emotional environment.
NEXT125 | ICONS
Design classics, statement pieces, icons – no matter how you would like to call them: some things never get out of style, just like the products of next125.
Our authentic designs convince by their rduction to the essential: functional, minimalist, timeless and elegant – all these features are combined in one piece of furniture. They perfectly master the interplay between form and function and easily fit into the respective lifestyle of the uses, so that they are still contemporary even after years. Take a look at our next125 icons yourself.
NEXT125 | POCKETSYSTEM
Today, being able to subtly integrate a kitchen into the living space is a must. For this, the Pocketsystem, a tall unit with retractable doors, that is also able to hide a row of kitchen units when needed, offers a perfect solution. Its large smooth doors that showcase the materials they are made of come together to form a simple cube that does not take over the room. If colours are used inside the units, they add an extra wow effect. Depending on the storage space needed, the Pocketsystem can be equipped with two, three or even four doors – thanks to the sophisticated hinge technology, a smooth run is always guaranteed, no matter the size.
SCHÜLLER | LIVE. LOVE. COOK.
Making the home a place of retreat and well-being is a social trend that has become increasingly important in recent months. This has inspired our designers to develop diverse, coordinated ideas for the living and dining area that perfectly complement our kitchens: shelves, sideboards, living-room storage units, a work area that is optimally integrated into the room, as well as many homely details such as the new carcase interior colour lava black. This is how real estate is turned into a wonderful place for wellness, which focuses on all that makes life easier, nicer and more endearing.
SCHÜLLER | MORE HOMELINESS: OUR LIVING-ROOM STORAGE UNITS
For many decades, the Living-room storage units has been one of the most popular furnishings in the living room. However the era of the somewhat heavy and rustic look is long gone. Today, light and airy-looking interpretations are the trend; they can stage design and decoration objects with precisely the same elegance with which they stage multi- media devices, which have become just as aesthetically pleasing too. Best of all: You have all the resources to freely and flexibly combine cabinet elements, wall-mounted or freestanding sideboards and shelves in 16 different arrangements with many different colours and lighting solutions.
SCHÜLLER | MORE INSPIRATION: OUR JOURNAL IN A NEW LOOK, NOW ALSO AS A DIGITAL VERSION!
The most beautiful things in life, presented on 220 pages – under the motto “Live. Love. Cook.“ , we have given our journal an important update this year. The reader can expect a lively, magazine-like style and realistic storytelling in combination with authentic imagery and a clear structure.
This way, the new content is given the perfect stage for a more emotional and atmospheric presentation. Furthermore, ths makes the new journal easier to read: an invitation for inspiration and taking some time to browse!
In order to allow a more interactive and flexible use, we are now also making our journal available digitally as a flip page catalogue! In addition to the existing content, you will find photo galleries and videos for inspiration as well as links to the website and articles with further information.
HOUSE4KITCHEN I WELCOME BACK
A trade fair experience is characterised by personal contacts and get-togethers with other people. Therefore, we are very pleased that these aspects will again be possible in September in Löhne ‒ even if it will be a little different from what you are used to. This year, we offer guided tours through the exhibitions of Franke, Gaggenau, Neff, next125 and Schüller. In order to participate, a prior registration with your personal code at www.house4kitchen.de is required. Here, you also have the possibility to choose which exhibitioon you would like to visit.
Naturally, the health of our visitors, clients and employees is our top priority. Therefore, we have developed a comprehensive hygiene concept that will correspond to the respective situation at the time of the fair. Please note that there may be certain legal requirements for your participation, such as the presentation of a negative up-to-date PCR test, a full vaccination record or the presentation of a convalescence certificate. Due to the current situation, the presentation of a negative up-to-date test (24 h), a full vaccination record or the presentation of a convalescence certificate is required.
Of course, we will inform you in advance about the applicable regulations. We look forward to being able to present the innovations of the exhibitor community to you. Be curious about Franke, Gaggenau, Neff, next125 and Schüller. We wish you a good and healthy time.